Creative Direction + Trade Show Design

EXHIBITS THAT CONVERT

Your competitors are spending $200K on floor space and $40K on a generic booth.
We build exhibits that stop traffic, start conversations, and close deals —
before the show even opens.

Book Free Consultation See Our Process
14+
Years in Trade Show Design
$2B+
In Client Show Revenue Influenced
340+
Exhibits Designed & Installed
● CES
● EXHIBITORLIVE
● NAB SHOW
● SXSW
● MAGIC LAS VEGAS
● IMTS
● PACK EXPO
● GRAPH EXPO
● CES
● EXHIBITORLIVE
● NAB SHOW
● SXSW
● MAGIC LAS VEGAS
● IMTS
● PACK EXPO
● GRAPH EXPO
06 / Selected Work

THE
WORK

340+ exhibits across every major show. Here's a selection — physical builds, virtual experiences, and everything in between.

Colgate
View Project → 3 images
Physical + Virtual

Colgate

Full-scale trade show exhibit design + VR virtual experience and interactive digital map for dental professional conferences.

Physical ExhibitVR ExperienceInteractive
E3 Interactive / FusionXP
View Project → 5 images
Virtual Pavilion

E3 Interactive / FusionXP

Immersive multi-room virtual pavilion featuring showrooms, AR/VR gamification zones, outdoor patio, and interactive product demos.

Virtual3D EnvironmentsGamification
BioGaia
View Project → 2 images
Physical Exhibit

BioGaia

Trade show exhibit design concepts ranging from inline booths to large island configurations for probiotic brand at healthcare events.

Physical Exhibit3D RendersHealthcare
Procore
View Project → 2 images
Physical Exhibit

Procore

Multiple exhibit configurations — from 10×10 inline to large island builds — for construction software brand at industry tradeshows.

Physical Exhibit3D RendersMulti-Config
BG Products
View Project → 1 image
Physical Exhibit

BG Products

Bold yellow-and-black automotive exhibit designs across multiple shows, featuring car-on-platform centerpiece and product demo zones.

Physical ExhibitAutomotiveLive Show
Attane
View Project → 1 image
Physical Exhibit

Attane

Modular exhibit system with distinctive circular hanging element, natural materials, and integrated digital touchpoints for packaging brand.

Physical ExhibitModular3D Renders
Dunkin'
View Project → 1 image
Virtual Experience

Dunkin'

Gamified virtual brand experience set in a basketball court environment with interactive product showcasing and branded storytelling.

VirtualGamificationBrand Experience
Grimco
View Project → 1 image
Virtual Experience

Grimco

360° virtual trade show experience with interactive product explorer, floorplan navigation, and embedded media for sign supply distributor.

Virtual360°Interactive
Skyline Exhibits
View Project → 1 image
Virtual Showroom

Skyline Exhibits

Virtual showroom and interactive product navigator for Skyline's full exhibit line — from portables to large island configurations.

VirtualShowroomInteractive Map
Hill's Pet
View Project → 1 image
Virtual Showroom

Hill's Pet

Immersive virtual experience for Hill's Pet Nutrition featuring product showcases, recommendation tools, and VIP market zones.

VirtualShowroomHealthcare
GFP / Graphic Finishing
View Project → 1 image
Virtual Experience

GFP / Graphic Finishing

Virtual showroom featuring interactive 3D product displays, avatar host, and navigable zones for wide-format printing equipment.

Virtual3D ProductsInteractive
Various Clients
View Project → 2 images
Mixed Portfolio

Various Clients

A selection of additional exhibit work including SplashTacular, Burns & McDonnell, Nortek, Sprint, and virtual multi-client environments.

Physical ExhibitVirtualVarious
Strategic Design
Traffic Architecture
Brand Experience
Full Creative Direction
Production Management
Measurable ROI
Strategic Design
Traffic Architecture
Brand Experience
Full Creative Direction
Production Management
Measurable ROI
01 / The Reality Check

YOUR
BOOTH IS
INVISIBLE

You're paying for 20×20 feet of prime real estate at the most expensive event of your year. You're flying in your best people. Shipping 400 pounds of hardware. And then the show opens — and buyers walk right past you to your competitor three booths down.

"The average attendee makes a booth visit decision in under 3 seconds. You have one shot."

— Exhibit Industry Data, EXHIBITOR Magazine

  • 01
    Generic Booth Companies Don't Understand Your Brand

    They sell you a modular system with your logo slapped on it. The result? A booth that could belong to anyone — and therefore convinces no one.

  • 02
    Your ROI Is Impossible to Justify

    $80,000 all-in and leadership wants hard numbers. But without strategic design, traffic flow, and engagement mechanics, you're guessing.

  • 03
    Production Surprises Kill Budgets

    That's not what you approved. Shipping damage, installation chaos, last-minute changes — the nightmare every show manager knows too well.

  • 04
    You're Rebuilding Every Year

    No continuity. No brand equity. No system. Just a new vendor, new concept, same mediocre results — and a disappearing budget to show for it.

02 / The Fix

WE BUILD
EXPERIENCES
THAT SELL

Project Hinge is a creative direction studio that designs trade show exhibits from strategy to installation. We don't do generic. We build environments engineered to attract, engage, and convert your most valuable buyers.

CREATIVE
DIRECTION
THAT WINS

From concept to crate, we manage every detail — so you can focus on what happens on the show floor, not behind the scenes.

01

Strategic
Design Thinking

Every design decision is rooted in traffic flow psychology, buyer behavior, and brand storytelling. No guesswork — just exhibits that work.

02

End-to-End
Execution

Creative direction, 3D visualization, vendor management, on-site installation oversight. One point of contact. Zero production surprises.

03

Measurable
Show ROI

We build engagement metrics into the design itself — traffic counters, lead capture zones, demo flow optimization. Justify every dollar.

HOW
HINGE
WORKS

03 / Our Process

Four phases. No surprises. From your first call to standing on the show floor, every step is defined, managed, and delivered. We've run this process 340+ times. It works.

01
Week 1–2

Discovery & Strategy

We dissect your brand, your audience, your goals, and your competitors. We define what winning looks like before we draw a single line.

02
Week 3–5

Concept & Design

Three distinct creative directions. Photorealistic 3D renders. Traffic flow diagrams. Full budget breakdown. You choose; we refine.

03
Week 6–12

Production & Build

Vendor selection, material sourcing, fabrication oversight. We manage the build like a production studio — on schedule, on spec, on budget.

04
Show Day

Install & Activate

On-site creative direction through full installation. Staff briefing. Media moments. Post-show debrief and performance report.

WHAT
CLIENTS
SAY

04 / Social Proof

Real results from exhibit companies and brands who chose to stop blending in.

"We went from 'nice booth' to 'what is that place?' Project Hinge completely transformed how buyers experience our brand at every show."

JM
Jordan Michaels
VP Marketing — Nexus Exhibits

"After years of disappointing show results, we finally hit our lead targets — and then blew past them by 60%. The design does the selling for us."

SR
Sarah Rourke
Director of Events — Vertex Technologies

"The production management alone saved us from three potential disasters. They caught issues we never would have seen until it was too late."

DK
David Kim
Trade Show Manager — Orion Group
"Project Hinge doesn't just design booths. They design moments. Our CES install was the most talked-about exhibit in Hall B — and leadership finally understood what exhibit design can actually do."
Amanda Chen
Chief Marketing Officer — Luminary Systems
+312% Qualified leads vs. prior year
Project Hinge Icon
PROJECT
HINGE
14+
Years Experience
340+
Exhibits Built
98%
Client Retention
05 / Credibility

BUILT BY
SOMEONE
WHO'S BEEN
ON YOUR SIDE

Project Hinge was built after 14 years inside the exhibit industry — designing, building, and walking show floors for brands across every major vertical. I've seen what works, what fails, and exactly why the gap exists between "pretty design" and "profitable exhibit."

Today, I partner directly with exhibit companies and brand teams who are serious about ROI — bringing creative direction, strategic thinking, and obsessive production management to every engagement.

Creative Direction Trade Show Strategy 3D Design Brand Experience Production Mgmt CES / NAB / SXSW
Selected clients & shows
NEXUS VERTEX LUMINARY ORION MERIDIAN APEX+
06 / Let's Work

READY TO
STOP
BLENDING IN?

Book a free 30-minute strategy call. We'll look at your last show, identify exactly where you're losing buyers, and outline what a Project Hinge engagement would look like for your next event. No pitch deck. Just straight talk.

Book Your Free Consultation
Your Name
Company
Work Email
Next Show & Timeline

No commitment. 30 minutes. Straight answers.